"Sales is my Passion"
"After leaving the Royal Air Force there wasn't much in the 'working world' which sparked my interest. I also hated 'civvies' telling me what to do. After an active life working on aircraft flight lines I was pretty much unemployable. However, I did find an opportunity and a mentor. Working part time with a sales organisation who promised me riches beyond my wildest dreams got me really fired up. If I could learn the skills needed to sell, recruit and train others, I would be rich. Call me naïve, but I mastered all of that and still didn't get rich. Direct sales was introduced to me and really changed my thinking on the world of sales and sales training. The money was incredible too, I'd never had so much. I have now been actively selling products and services for over 35 years. Coaching came along in the early 90's and I earned two diplomas in Business Performance Coaching and Life Coaching. I have been a sales and business coach for over 20yrs"
Sales is my Passion
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Who is Lawrence Laidlow?
Sales and sales training is my passion.
"After leaving the Royal Air Force there wasn't much in the 'working world' which sparked my interest. I also hated 'civvies' telling me what to do. After an active life working on aircraft flight lines I was pretty much unemployable. However, I did find an opportunity and a mentor. Working part time with a sales organisation who promised me riches beyond my wildest dreams got me really fired up. If I could learn the skills needed to sell, recruit and train others, I would be rich. Call me naïve, but I mastered all of that and still didn't get rich. Direct sales was introduced to me and really changed my thinking on the world of sales and sales training. The money was incredible too, I'd never had so much. I have now been actively selling products and services for over 35 years. Coaching came along in the early 90's and I earned two diplomas in Business Performance Coaching and Life Coaching. I have been a sales and business coach for over 20yrs"
The world has changed though (a lot) since I began my sales journey. The internet, regulation, cancelation periods etc have made customers much more savvy and they will not simply sign on the dotted line because a pushy salesmen offers them a drop close. Which is only right and proper. Because of this, sales and sales training has had to change. No 'one' solution is going to fit every sales environment – all my training sessions are bespoke to my clients.
“My philosophy is to strike a good work/life balance, never be too busy to enjoy your hobbies. Deliver a great service at an affordable cost, treat others as you would be treated yourself, maintain discipline, integrity and honesty at all costs. Live by these simple tenets and you will be successful in all that you endeavour”.
About Me
Frequently Asked Questions
My Most
"After leaving the Royal Air Force there wasn't much in the 'working world' which sparked my interest. However, I did find an opportunity and a mentor, working part time with a sales organisation who promised me riches beyond my wildest dreams. If I could learn the skills needed to sell, recruit and train others, I would be rich. Call me naïve, but I mastered all of that and still didn't get rich. Direct sales came along and really changed my thinking on the world of sales and sales training. I have now been actively selling products and services for over 35 years. Coaching came along in the early 90's and I earned two diplomas in business performance coaching and life coaching. I have been a sales and business coach for 20yrs"
FAQ
Is sales training important?
ONLY 'if' you want to grow your business. Your competitors hope you don't bother with it.
How do I know if a sales trainer is any good?
Simple, he/she will still be actively selling. How can they train anyone if they're not selling in today's market?
FAQ
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What is the ROI on training?
Great and impossible question to answer, but you need to know where you are right now and where you want to get to. A good sales trainer will help you get there.