Activity
BOOST SALES
BURNED
The No-Bullsh*t Sales Guru
Guaranteed Results
Today's prospect is way too savvy for sales companies to use outdated selling and sale's closing techniques. What we need are better influencing skills to ensure we are the ONLY business to satisfy the prospect's needs. Lawrence is all about improving your sales by utilising influencing techniques. As a sales and selling guru I'll take a snapshot of your business's selling process and help you develop a more successful methodology to convert more sign ups.
LAWRENCE LAIDLOW
IN NUMBERS
6-Week Programme
STEP - 2
Rule them in / rule them out.
Are they serious about your product?
Make sure they can they afford you.
When do they want it?
Are you going to them or do they come to you?
Give the illusion of control, but you are in full control of the visit.
STEP - 4
Understand your competitors products and costs.
Demonstrate the short comings of your competition.
Effectively remove your competitors products from the game “Would you really want that?”
Become the only solution to their problems.
WEEK 6
CLOSING
STEP - 1
Attracting the right Prospect
Develop an Avatar of the ideal prospect
List all you know about your ideal: Where are they, how do you find them?
Only advertise in places they go/read/visit/play
What words to use in advertising to influence them to ring you rather than your competitor.
STEP - 3
Why pitch to someone who cannot afford you?
Do they want the cheapest or the best?
Building value in your brand.
How to ask for the money.
We only need a deposit.
Wy budgets are B/S.
STEP - 5
Forget Features and Benefit selling.
Present in a way that prospects 'want' your products.
It's not just a car - it's a status symbol.
Set yourself apart from the competition.
Understand buying signals.
Objection Handling.
APPOINTMENT SETTING
WEEK 2
KILL OF THE COMPETITION
WEEK 4
" NO - BULLSH*T
APPROACH"
STEP - 6
Don’t just give a price.
Offer incredible value for money.
“I thought it would be more than that”
They’d be mad not to buy it at this price.
Justifying a price drop.
Close like a pro.
" DONT BE AFRAID TO
WALK AWAY "
WEEK 1
PROSPECTING
WEEK 3
PRICE CONDITIONING
WEEK 5
POWERFUL PRESENTATIONS
WEEK 2
AY
SL YOUR
COMPETITION
SMOSNET SERVICES
CONTACT
About Me
MI
DO NATE
YOUR MARKET
Kim Campion - Empowerment Whiz
"When you meet Lawrence Laidlow, you'll find he's a big man and he's a big man with big ideas and a big heart. Don't expect him to let you off the hook though, he's straight talking and he won't pull any punches when he gives you his advice on how to increase your sales and grow your business. My advice would be to get in touch with Lawrence right now and find out for yourself. I'm sure you will be glad you did."
Sarah Joanne Heeley
"If you are looking for dynamic, straight-talking input for your sales and business strategies I highly recommend Lawrence. He has an extremely pro-active approach to any challenge and his knowledge and expertise within his field is excellent. He'll show you how to make more money - simple! His workshops and presentations are a must-see, giving a real boost to your outlook and the success of your business."
Mike Adams - Agenda IT
"Lawrence delivers! Lawrence’s passion, enthusiasm and knowledge will set any business on fire. Lawrence will have a positive impact on you and your business, he will motivate you, teach you invaluable skills, give you the drive and belief to make great things happen. The IT world is a new world to Lawrence but he took the time to listen and understand before tailoring his services perfectly to really help us. I cannot recommend Lawrence highly enough and would challenge anyone to hire him, be prepared to leap out of bed in the morning, be prepared for growth and development and be prepared for success! I expect to be working with Lawrence for a long time as our business grows and develops."
Client Reviews